The Tuchin Group

1608 Trinity Street
Pittsburgh, PA, 15206
Phone: 412-204-8602
www.thetuchingroup.com
ron@thetuchingroup.com

Helping your business identify & develop new business opportunities by providing the link between Marketing and Sales

 

Give us a call today - Let's discuss your business and find ways to get you in front of a captive audience.

Identifying and developing new business opportunities requires a distinct set of skills from that of closing new business opportunities.

 

• Marketing skills are required to open new opportunities
• Sales skills are required to close new opportunities

 

In the business world, there are many successful running backs (sales people) who can carry the ball and score touchdowns (close sales); however, there are way to few offensive linemen (pre-sales professionals) who are able to help them make the big plays (generate solid opportunities).

 

Unfortunately, many companies fail to recognize this fact and, as a result, expect their sales staff to do it all - marketing, prospecting, lead generation and closing. Once again:

 

• Linebackers open holes (find opportunities)
• Running backs score touchdowns (close sales)

 

 Imagine what would happen if the roles were combined into one!  It simply does not make sense to combine these distinct skill sets. Although one skill must complement the other, they must be kept separate.

 

A square peg should not be forced into a round hole.

 

Let The Tuchin Group be your linebacker and help identify and open opportunities for you.